17 years fixing
broken support.

I audit your setup, build the right systems, and hand you back a support function that runs without you.

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Years Experience
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Faster Response
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CSAT Score
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Platforms Mastered
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Case Studies

Real Work. Real Results.

Three examples showing how I've solved real support challenges across different industries.

Challenge & Approach

Eliminating 24hr+ Response Times During Game Launch Spikes

CDKeys saw 4โ€“5x ticket volume spikes during major game launches, pushing response times well above 24 hours and driving CSAT into the low 70s.

Full Zendesk audit to identify bottlenecks and routing failures
Designed a surge staffing model with pre-trained flex agents
Built tiered SOPs and 50+ macro templates for top ticket types
Implemented real-time dashboards to monitor queue depth live
Results

Scaled Team 3x. CSAT Up 13 Points.

40%
Reduction in average first response time across all ticket types
8โ†’24
Support agents scaled during tenure, maintaining quality throughout
85%
CSAT achieved during peak gaming seasons - up from 72%
Challenge & Approach

Building a Full Support Function from Zero During 3x Growth

The Big Bakes had no help-desk, no SOPs, and no team - while experiencing rapid 3x year-on-year growth. Every customer query went directly to the founders.

Implemented Re-Amaze with live chat bot and smart routing
Built a 40-article knowledge base covering the top query categories
Recruited and trained 8 remote support agents from scratch
Set up QA scorecard and CSAT measurement from day one
Results

Operational in 6 Weeks. 91% CSAT in Q1.

6 wks
Zero to fully operational support function, including team and tooling
30%
Ticket deflection via live chat bot and self-service knowledge base
91%
CSAT score achieved in the very first quarter of operations
Challenge & Approach

Ending Repetitive Manual Answers with a Proper Knowledge Base

Livescribe had no KB or SOPs. Agents manually answered the same questions daily. New agents took 3+ weeks to get up to speed, and quality was inconsistent.

Analysed 6 months of tickets to identify the top repeat categories
Built a searchable KB in ServiceNow with 40+ articles
Created 60+ SOPs covering every agent and escalation workflow
Launched a customer-facing help centre to enable self-service
Results

60+ SOPs. Onboarding Halved.

35%
Reduction in repeat tickets within 90 days of KB launch
10 days
New agent onboarding time, down from 3 weeks
60+
SOPs created - still in active use by the team today
Services

What I Build for You

Three core offerings - each designed to create a measurable impact on your operations and bottom line.

Support System Selection & Setup

I audit your current setup, recommend the right help-desk for your stack and budget, then configure it from scratch - workflows, macros, automations, and integrations included.

Zendesk Freshdesk HubSpot Gorgias Re-Amaze Zoho

Knowledge Base & SOPs

I design and build a searchable knowledge base and a full library of SOPs - so your agents answer consistently, new hires ramp in days, and customers self-serve without opening a ticket.

KB Architecture SOP Writing Ticket Deflection Notion Confluence

Team Build & 24/7 Operations

From hiring and training to shift models, escalation paths, and QA scorecards - I build the human layer of your support function so it runs around the clock without you in the loop.

Recruitment Training QA Scorecards Shift Models CSAT Optimisation
How I Work

A Clear Process. Zero Surprises.

Every engagement follows the same four-phase framework - so you always know where we are and what comes next.

1
Week 1

Discovery & Audit

Deep dive into your current setup, team structure, tools, and ticket data to identify exactly where the gaps are.

2
Week 2โ€“3

Strategy & Design

I deliver a tailored support blueprint - tool recommendations, workflow designs, hiring plan, and KB structure.

3
Week 3โ€“6

Build & Implement

Full configuration, KB build, SOP writing, agent recruitment, and training - all executed to spec.

4
Week 6+

Launch & Optimise

Go live with dashboards in place. Ongoing retainer available for QA monitoring, CSAT tracking, and continuous improvement.

About Me

The Person Behind the Systems

17+ years turning support chaos into scalable, profitable operations.

I design and run scalable customer support systems - from tool selection and knowledge bases to hiring and 24/7 operations. Support isn't a cost centre - it's a growth engine.

Over the past 17 years I've worked across SaaS, e-commerce, and hardware- including a stint at Microsoft- building support functions that reduce ticket volume, cut response times, and drive measurable CSAT improvements. Alongside full-time roles, I've consulted independently for small businesses on CRM selection, team sizing, and support tooling. Whether you're starting from zero or scaling an existing team, I bring the systems and experience to get it right the first time.

Available Now โ˜๏ธ Fully Remote ๐Ÿข SaaS & E-Commerce ๐ŸŒ 3 Industries

Systems Thinker

I don't just answer tickets - I build the infrastructure so your team handles them efficiently at scale.

Remote-First Operator

Built and led distributed support teams across time zones with full 24/7 coverage.

Results, Not Reports

Every engagement is benchmarked against CSAT, response time, and ticket deflection - not just activity.

๐Ÿข
2021 - Present
Support Operations Manager
The Big Bakes
Led full support strategy for a fast-scaling e-commerce brand. Built remote team from scratch, implemented Re-Amaze with live chat automation, and created scalable SOPs. Achieved 91% CSAT in Q1.
๐ŸŽฎ
2016 - 2021
Support Operations Manager
CDKeys
Scaled remote support team from 8 to 24 agents. Implemented Zendesk workflows and reduced average response time by 40% during peak gaming seasons. Delivered 85% CSAT under high volume pressure.
๐ŸชŸ
2014 - 2016
QA Lead & Team Lead
Microsoft- Outlook Support
Led QA processes and a front-line support team for Microsoft Outlook. Designed quality scorecards, ran calibration sessions, and improved first-contact resolution across the team.
โœ๏ธ
2011 - 2014
Team Lead & CX Specialist
Livescribe Inc
Created SOPs and built a searchable Knowledge Base in ServiceNow. Led a team of 5 agents, cut agent onboarding from 3 weeks to 10 days, and reduced repeat tickets by 35%.
๐Ÿš€
2008 - 2011
L1 โ†’ L2 Tech Support
Genpact & RazorIT
Started career in technical support, progressing from L1 to L2 within two years. Built foundational skills in troubleshooting, ticket handling, and customer communication.
Client Reviews

What Clients Say

Words from the people I've worked alongside to build their support operations.

"
โ˜…โ˜…โ˜…โ˜…โ˜…

Avinash completely transformed our support operations. He came in, assessed the mess, and rebuilt everything from the ground up. CSAT went from 72% to 91% in three months.

SK
Sam Kinch
Director, CDKeys
"
โ˜…โ˜…โ˜…โ˜…โ˜…

He built our entire knowledge base, trained the team, and set up Re-Amaze workflows that now handle 40% of queries automatically. Best investment we made during our growth phase.

AC
Adam Chaudhary
Owner, The Big Bakes
"
โ˜…โ˜…โ˜…โ˜…โ˜…

What sets Avinash apart is that he thinks in systems, not just tasks. He didn't just solve our immediate problem - he built infrastructure that still runs our team today, years later.

JC
Jeff Camacho
CS Operations, Livescribe
FAQ

Common Questions

Answers to what most clients ask before getting in touch.

I primarily work with SaaS startups and e-commerce brands with 10โ€“200 employees. The sweet spot is growth-stage companies that have outgrown founder-led support but haven't yet built the infrastructure to handle it at scale. Remote-first businesses are preferred, though not a requirement.
Focused engagements (e.g. help-desk setup or KB build) typically take 2โ€“4 weeks. Full end-to-end builds - including tool setup, KB, hiring, and training - run 6โ€“10 weeks. I also offer monthly retainers for ongoing operations support, QA monitoring, and continuous improvement.
100% remote. I've been leading remote support teams for over a decade - I'm fully set up to work asynchronously or in real-time across time zones. All collaboration happens via your preferred tools (Slack, Notion, Zoom, etc.).
My hourly rate starts from $35/hr, making professional support operations accessible for small and mid-size businesses. For defined scopes I also offer flat project fees- often more predictable for both sides. Every engagement starts with a free 30-minute discovery call to understand your needs and agree on the right structure. No hidden costs, no surprises.
It depends entirely on your context. For mid-market SaaS, Zendesk is usually the strongest long-term choice. For Shopify-first e-commerce brands, Gorgias is purpose-built and hard to beat. If you're already in the HubSpot ecosystem, their Service Hub makes sense. I'll always recommend the right tool for you - not the one I'm most familiar with.
Get in Touch

Let's Build Something Together

Start with a free 30-minute discovery call. No commitment, no hard sell.

Ready to fix your support?

Whether you're starting from scratch or need to scale what you have, I'd love to hear about your situation. Fill in the form and I'll be in touch within one business day.

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